Cell phones, Twitter offer vital channels as another mass shooting unfolds

Amid horrific chaos, students sent messages of love—along with crucial information about the shootings unfolding in their Florida high school. A gunman, believed to be former student Nikolas Cruz, pulled a fire alarm Wednesday afternoon at Marjory Stoneman Douglas High School before opening fire on students evacuating the building. Seventeen people were killed, and others …

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How hard data can bolster your PR efforts

There’s a running joke that PR pros hate math outright and dislike numbers in general. Unfortunately, we have earned that reputation and have struggled to measure meaningful results and present strong cases for our ideas and suggestions. Numbers are necessary in our day-to-day routine, and to succeed, PR pros must conquer their fear of math, …

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30 jobs in the PR and marketing world

Celebrities wield influence well beyond their chosen career paths. They realize they can have a positive, lasting impact on the world. This Valentine’s Day, let’s take a look at the causes a few of these influential people love: Bill and Melinda Gates   According to the “Forbes 2017 Billionaires List,” Bill Gates, with a net …

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