How to address negative comments and reviews

Communicators are adept in the art of responding to negative online reviews. It’s a well-known super power; however, how do you respond to online reviews when you can’t really respond? In some industries—health care, finance or legal services—privacy laws stipulate that a company can’t respond to online reviews because doing so would violate the reviewer’s …

More

4 guiding questions for reaching millennials

Marketers have a millennial problem. According to a study by the McCarthy Group, 84 percent of millennials don’t like or trust traditional advertisements. Sean Foster, CEO of marketing platform Crowdtap, spoke about the situation during a panel discussion at Social Media Week. “Fundamentally, our relationship with consumers is broken,” Foster said. In today’s fast-paced world, …

More