5 commonly held SEO misconceptions—and the truth behind them

I’ve been amazed at the common misconceptions that I continuously hear about search engine optimization. I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their businesses. From Fortune 500 brands to local dentists, doctors, plumbers and accountants, I’ve fielded questions from people in many different industries. Related: …

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7 metrics PR pros should be tracking

Many PR pros cringe at the thought of measuring their efforts. However, gathering analytics and measuring your strategies and tactics will enable you to know how your business development program is driving revenue. Focus on seven ways to measure your campaigns’ effectiveness: 1. Domain authority Your website’s domain authority is updated by Moz once or twice …

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6 secrets to inspire brand loyalty

How do you keep consumers coming back for more? Many brand managers have mastered the art of creating and sharing great content across their social media platforms, but not all of them have solved the loyalty problem. Despite following brands’ social accounts, a 2016 ICLP study revealed that the vast majority of customers (97 percent) …

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7 ways to craft highly engaging content

Content marketing can boost your brand’s visibility. However, many small- and medium-size organizations fail to produce effective content for successful campaigns. Consumers get bombarded with tons of information, and the attention span of the average internet user is shrinking. The solution is “actionable” content. Here’s what it is—along with how you can use it in your …

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