Netflix channels ‘Stranger Things’ kids in a legal warning

You can’t always summon the Demogorgon. Still, PR pros can learn a thing or two from Netflix’s lawyers. Attorneys for the streaming service provided a lesson in authentic communications through an unlikely vessel—a cease-and-desist letter to Emporium Arcade Bar, which had launched an unauthorized “Stranger Things”-themed pop-up bar. The note abandoned legal jargon for the voice …

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Ask your marketing team these 12 questions

Marketing has changed dramatically in the last decade. The way marketing overlaps with and complements PR and other communication efforts has changed as well, which calls for increased clarity and collaboration from all sides. It’s crucial to understand what your marketing team is working on and what they’re trying to achieve. That’s the only way …

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