Survey: Gender pay gap alive and well in PR and marketing



The gender pay gap has been a major topic of American political discourse
for the last 10 years, and marketing and PR aren’t immune to its effects
despite a heightened national awareness.

Recent research from PayScale.com reveals that women hold nearly 70 percent of marketing jobs. However,
results from the nearly 30,000 people PayScale surveyed reveals that women
are vastly underrepresented in top marketing positions, holding only 40
percent of the jobs that pay more than $150,000 per year. PayScale reps
point to an “opportunity gap” that sees men promoted at a faster pace.

Based on salary alone, women in marketing, PR and advertising earn 96 cents
for every dollar than men in the profession earn. Although that’s better
than the average across all jobs in the PayScale survey (which found that
women earn 85 cents for every dollar a male earns), it’s still concerning.

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And finally, men in the later stages of their careers are more likely—41
percent more likely, in fact—to hold management roles than women in later
stages of their careers.

The following chart shows some of the gender-based pay disparity in our
profession:

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