Novartis looks outside pharma for digital transformation – PMLiVE (blog)


PMLiVE (blog)

Novartis looks outside pharma for digital transformation
PMLiVE (blog)
Novartis has signalled its intention to change the way it approaches and uses technology, creating a new chief digital officer role and filling it with a former retail executive. The move last month came hot on the heels of GlaxoSmithKline’s decision



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