Infographic: How to juice your YouTube performance

Should you be looking for subscribers or shares—not to mention “likes” and
views—when posting on YouTube?

Like most online media platforms, YouTube has yielded few hints about its
algorithms that determine what sorts of videos get more reach, and which
are destined to go nowhere.

YouTube has changed its schemes for monetizing YouTube channels, placing an emphasis on subscribers and hours watched. However, that
emphasis doesn’t necessarily translate to the algorithm that determines a
video’s organic reach.

[RELATED: Harness the power of video to tell your brand story]

This infographic
from Red Website Design
breaks down the percentages of each metric that determines the fate of your
video offerings, ranking them from highest to lowest.

They place in the top five:

  • Views
  • Likes
  • Shares
  • Comments
  • Subscriptions driven

See the full infographic to learn how these different engagements affect
your video’s reach and how you can optimize your content to boost your
performance—and maybe go viral.

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