IDG Contributor Network: Gmail as a productivity tool for small businesses

In an interview a couple of years back, Steven Aldrich, the then senior Vice President of Business Applications at GoDaddy pointed out that only 20% of small businesses used professional email addresses. The rest continued to use free email apps like Gmail for their business communication.

Having your own professional email address lends a certain credibility to your business operations. But not all small businesses have the resources or the inclination to manage a website and an associated email address. Such businesses focus on platforms like Yelp and Angie’s List for customers and use their Gmail or Outlook email addresses to communicate with their customers.

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