Whether you love them or hate them, you’ll have a hard time finding someone
who doesn’t have an opinion about the Kardashian and Jenner family.
I, for instance, love them. I openly admit to watching every episode of
Keeping up with the Kardashians, buying their beauty products and
purchasing as many different colors of lip kits as I can afford.
Despite what people may say, the Kardashian sisters do one thing very well:
Kim Kardashian and Kylie and Kendall Jenner currently have a current total
of 270,600,000 followers on Instagram. Wow.
Keep reading for more insights into each of the girls’ success on social
media and how you can be more like a Kardashian/Jenner with your
organization’s social channels:
Taking the No. 1 spot
The person at the top spot on social media can change quickly. However, at
some point Kylie, Kendall and Kim have all been No. 1 on social media.
Here’s how each of them has made it:
Thanks to her outrageous and sometimes controversial updates, Kylie is the
most viewed account on Snapchat; she’s confirmed this with the founders of
app. Many small business owners aren’t on Snapchat, but your customers may be.
Read more about Snapchat in
Get Creative: Using Snapchat in Social Media Marketing.
In 2015, Kendall Jenner had the most popular Instagram image, with 3.3
million likes. What made this image so
well-liked is it’s a fun take on the everyday selfie. Arranging her hair in
the shape of hearts shows that Instagram posts don’t have be the same old,
duck-lipped selfie. Think about this as you plan your organization’s
Instagram updates. How can you make the photo even more creative?
For a moment in 2015, Kim Kardashian was most followed person on Twitter
(Katy Perry is currently number one). Her total reached 44 million
followers; she even thanked them by posting a bikini shot. Do you show your
followers you’re grateful for them? Although a photo of you in a bikini
probably isn’t a good way to stay true to your brand, you can thank your
followers in other ways, such as discounts, samples or simply showing
appreciation in an update.
What the Kardashian/Jenner family does right
Kim, Kylie and Kendall are the queens of social media, and they all have
insights to offer. Keep reading for tips and tricks that can be applied to
your social media campaigns:
One of the most important aspects of creating a loyal social media
following is to post often. The girls know the value of staying in the
spotlight and understand how not to be forgotten.
Don’t fall victim to the short lifespan of social media posts. Here’s how
long an update lasts on these popular platforms:
As one of the most popular social media platforms out there, Facebook is
overloaded with content. If you are looking for engagement on a post, you
can count on about 30 minutes of time before it starts to become
irrelevant. Engagement, as defined by Facebook, means actions—shares, likes
and comments that show activity on a post. In a
study performed by Wisemetrics, researchers discovered some useful data about the limited shelf life of
an average Facebook post:
· Ninety percent of a post’s total expected engagement happens within the
first 12 hours after its creation.
· Your Facebook posts receive 75 percent of its impressions within the
first two and a half hours.
· A post gets 75 percent of its reach—the number of people impressions are
sent to and hence possibly a lower number than impressions—in less than two
· The post reaches 50 percent of its global reach—the total number of
Facebook users in the world who an impression will ever be sent to or
shared with—in just 30 minutes.
The second most popular social media platform tends to push tweets down the
feed faster than you can read a 140-character statement. The shelf life of
the average tweet sits around for just one hour. This doesn’t mean that
your tweet will never see the light of day again, but it’s possible for it
to quickly be deemed irrelevant in social media terms.
This social media platform offers extended shelf life thanks to its visual
appeal. The average YouTube video will reach 50 percent of its reach in 7.4
hours—more than quadruple what Twitter or Facebook posts achieve.
Snapchat is notorious for its quick content shelf life; after all, a
standard snap can only be viewed for one to 10 seconds before it’s gone.
But Snapchat Stories offer the opportunity to create a longer piece of
content that can be replayed as many times as users want for up to 24
hours. This is still a short period of time in terms of traditional
marketing, but it gives your brand the chance to get creative and tell a
story in a very different way than you would on any other medium.
The quality of each
photo you post is critical. Users are quickly scrolling through their
feeds, so you must have great visuals to catch their attention, especially
with Instagram rolling out a new algorithm that’s similar to the way
Facebook ranks its News Feed.
A study from
found that, on average, posts by top brands receive 50 percent of their
comments within the first six hours and 75 percent within 48 hours. But
high-performing posts (those with double the average engagement) see this
peak later, taking more than 13 hours to reach 50 percent of comments.
High-quality content has a longer lifespan on Instagram.
When to post on each social media platform
To keep your social media followers interested and engaged, here are
on how often you should post on the different platforms:
· Facebook: One to two posts per day; one post is recommended.
· Twitter: One to 51 posts per day; 15 posts are recommended.
· Pinterest: Three to 30 posts (or pins) per day; 11 pins are recommended.
· LinkedIn: Zero to one per day; one post is recommended.
· Google+: Zero to three per day; two posts are recommended.
· Instagram: One to three per day; one to two posts are recommended.
Behind the scenes
As much as viewers know about Kim, Kylie and Kendall’s lives through their
TV show and the tabloids, their diehard fans crave more. People like the
personal and intimate connection they feel with their favorite celebrities.
The more social media users connect with you and your organization on a
personal level, the more likely they are to do business with you. If you’re
a business owner, give people a glimpse into your personal life. If you’re
a marketer, show what it’s like behind the scenes of your organization.
If you do take a behind-the-scenes approach, keep these important rules in
Don’t post for the sake of posting
Just because you can use a fun filter on Instagram or Snapchat doesn’t
mean you should. Use these elements surrounding major holidays or
events, but use them sparingly; for example, go ahead and use the
monster filter around Halloween!
Don’t go off-brand
Monitor how silly or “off-hours” your social media pages become; keep
your brand’s integrity and identity in mind.
Don’t forget that content lives on
It can be hard to put a controversial post behind you even after you’ve
deleted it. Remember that followers can always take a screenshot of
your post. Make sure it’s something you want them holding on to.
Kylie not only posts product announcements for her makeup line, Kylie
Cosmetics, but her business social media pages have their own incredible
following. Kylie Cosmetics has 13.1 million followers on Instagram. It
posts regular updates leading up to a product launch, showing various
images of products and models wearing the makeup.
Does your business have a new product release or an exciting update to
announce? Let your fans be the first to know by unveiling it on social
media. Tease them with a few new details, and then encourage them to click
to your website to learn more and share the news with their friends.
Dominate your industry
The Kardashian/Jenner family may have millions of fans, but for your small
business, having quality and engaged followers is best. Use the tips and
insights taken from their social media accounts to cultivate a loyal and
engaged social following.