How to produce a must-see small business video

When recently surveyed by Animoto, an online video company, more than half of small and midsized business owners (55 percent) responded that video marketing was a “must-have” to stay relevant. An even larger number responded that video marketing had a direct impact on their business.

[ Related: 6 ways video can boost your business ]

And while in the past shooting a business video could be expensive, today you can make a buzzworthy video with just a smartphone. However, if you want your next business video to go viral, or at least be viewed by the right people.

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