How to navigate 5 areas of patient communication


Medical marketing and PR pros pride themselves on knowing—and adhering
to—federal mandates around patient privacy.

However, there are additional compliance standards that govern the
industry. The Federal Trade Commission and U.S. Food and Drug
Administration are two entities that manage regulations affecting patient
communication.

[FREE DOWNLOAD: How to manage online patient feedback and brand reputation]

Melanie Matthews writes on
Healthcare Intelligence Network:

The infographic touches on all points of patient communication—from digital
advertising and marketing to scheduling appointments and patient
reminders—to help practices protect patient information and stay compliant.

The infographic from Response Mine addresses:

  • Social and online engagement
  • Patient nurturing
  • Digital marketing
  • Data mining

Take a look. Do you have some catching up to do?



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