The idea of selling goods directly to consumers on television may seem quaint in the age of ecommerce, but not to QVC, which today provides televised home shopping to more than 350 million households in seven different countries. It may seem quaint, but it is in fact a sophisticated data-driven operation that leverages real-time streaming analytics to help it make decisions that it can act upon within moments.
Since 1986, QVC has been a fixture on American cable, broadcast TV and satellite TV networks, competing with rival Home Shopping Network to sell goods via television. It found its home on the internet with QVC.com in 1996, just two years after the launch of Amazon.com. The company has always been driven by real-time data.