Hannity fans smash Keurigs after company pulls ads


In today’s polarized climate, even coffee can brew up controversy.

Fox News host Sean Hannity recently interviewed Roy Moore, a family-values
Republican seeking to represent Alabama in the U.S. Senate, and appeared to
give him a pass over multiple allegations that he made sexual advances
toward minors when he was a 32-year-old assistant prosecutor.

In the wake of the interview, some companies were ready to cut their
sponsorship ties—and Hannity’s fans would have none of it. They swarmed to
Twitter to call for a boycott of the coffee company, destroying their
Keurig machines in displays of loyalty.


The Washington Post
, providing context for the Hannity backlash, reported
:

On Thursday, The Washington Post published a
story about Leigh Corfman, who said Moore initiated sexual contact with her when
she was 14 and he was a 32-year-old assistant district attorney in Alabama.
She told The Post that Moore took her to his house and touched her
sexually. Three other women interviewed by The Post said Moore pursued them
when they were between the ages of 16 and 18 and he was in his early 30s.

The host has defended Moore as innocent until proven guilty, but some
critics have slammed Hannity for other remarks they find objectionable.

The Washington Post
continued:

Following the report, Hannity came under fire for appearing to agree with a
producer on his show who suggested the encounters were “consensual.”

Speaking on his
radio show Thursday to executive producer Lynda McLaughlin, Hannity asked how one
could “possibly tell, know the truth.”

“He was apparently, like, 32, and he dated — one girl was 18, one girl was
17. They never said he did — there was no sexual — there was kissing
involved, and then they’re saying this one encounter with a 14-year-old …”

“And it was consensual,” McLaughlin interjected.

“And consensual, that’s true,” Hannity responded. “And there’s — I just — I
don’t know how you find out the truth.”

Some of Hannity’s advertisers began pulling their spots after pressure to
cut ties.

USA Today reported:

At least five companies said over the weekend that they will no longer
advertise their products during Fox News’ “Hannity” television show, which
sparked an outpouring on Sunday of counter-protests on social media.

Keurig, Realtor.com, 23 and Me, Eloquii and Nature’s Bounty all pulled
their ads from the television show, in response to Fox host Sean Hannity’s
coverage of the sexual misconduct allegations against Alabama Senate
candidate Roy Moore.

Keurig announced the decision to stop advertising on Hannity’s show on
Twitter:

[Free Download: Keep your cool in a crisis with these 13 tips.]

This isn’t the first time companies have pulled their advertisements from
the controversial host’s show.

USA Today continued:

In August, Media Matters called on companies that bought ad spots during
Hannity’s show to stop financially supporting the host. The following
month, Cadillac pulled its commercials from the Fox News show due to
Hannity’s response to violence at rally held by white supremacists in
Charlottesville, Virginia.

E-Trade also pulled its advertisements from the show.

The most recent string of companies to pull their ads from Hannity has
prompted the hashtag #BoycottKeurig, which was a top trending subject on
Twitter. Fans of Hannity’s show and its host criticized Keurig and the
other brands for taking a political stance.

Some destroyed their Keurig machines on camera:

https://platform.twitter.com/widgets.js

https://platform.twitter.com/widgets.js

Some note the absurdity of trying to hurt Keurig by smashing a purchased
machine:

https://platform.twitter.com/widgets.js

https://platform.twitter.com/widgets.js

https://platform.twitter.com/widgets.js

Others say the issue makes them more likely to buy the company’s coffee
brewing machines this year:

https://platform.twitter.com/widgets.js

https://platform.twitter.com/widgets.js

Certain tweets remind everyone that Keurig was pulling its ads over how
Hannity handled Moore’s alleged sexual misconduct.

https://platform.twitter.com/widgets.js

The loss of ad revenue could be a serious issue for Hannity, given that
similar campaigns have unseated other hosts at Fox.

The Washington Post
wrote:

Previous boycotts of Fox News shows have proved devastating to hosts:
Dozens of companies pulled their ads from Bill O’Reilly’s show on Fox News
after the New York Times revealed in April that Fox and O’Reilly had agreed
to a series of secret settlements over harassment allegations.

Whether the kerfuffle will harm Keurig’s holiday sales remains to be seen.
It is apparent, however, that many people will need a new coffee maker.

PR Daily
readers, how do you think this will affect Keurig’s standing in the
marketplace?



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