Seeing more mustaches lately? Happy Movember.
Organizations around the world are encouraging men (and women) to sport
their mustaches. The Movember Foundation has signed up more than 5 million
“Mo Bros” and “Mo Sistas” since 2003, as well as funding some 1,200 men’s
health projects through its fundraising efforts.
Look at how communicators and organizations are supporting Movember and its
related health efforts:
on the Audi website features a brief video showcasing different kinds of
mustaches, from pencil to porno, as well as one fabulous “octopus” mustache
and beard. The site packs a marketing message into its promotion:
Movember is a month dedicated to “changing the face of men’s health.” By
growing a moustache each year, men raise awareness about preventing cancer
and other diseases. Shaping and styling your facial hair is an opportunity
to be creative and express yourself—things that also epitomize the Audi Q2.
Risca Library in the United Kingdom tweeted:
— Risca Library (@RiscaLibrary) November 3, 2017
Santa Clara University in California tweeted:
— Santa Clara Baseball (@SCU_Baseball) November 3, 2017
City Star Brewing
in Berthoud, Colorado, is hosting a fundraising event featuring music,
a food truck and a contest: “[R]ock your best mustache (or beard), impress
our panel of judges and take home a special prize package full of goodies!”
Categories in the contest:
1. Au natural—no styling aids, some things just come easy
2. Freestyle Mo—bring on the styling aids
3. Size matters—grab the yardstick, looking for the longest beard
4. More than a Mo—most stylish beard, au natural … or not
5. Lady ’stache—anything goes, ladies!
In addition, City Star will donate $1 per beer sold all that day to the
Indianapolis radio station 1075/1070 The Fan is hosting a
“Movember Tailgate Party”
with MashCraft Brewing Co. In addition to featuring on-air personalities, a
beard contest, free food and gift cards, event organizers are offering
participants a free health screening from Franciscan Health—and the first
100 to do so will get a free
growler of beer.
Planning your event
Interested in planning your own Movember event? The website for Rightpoint, a nationwide digital
strategy organization focused on customer experience, has a five-point
checklist on how to do it. In three years, Rightpoint raised over $12,000
for the Movember Foundation. Event organizer Erik Abderhalden
Movember technically has rules, but rules are meant to be broken. I
encourage you to make a set of rules that fit your company and a schedule
that accommodates Thanksgiving.
When I talk about creating your own rules, I speak of creating rules that
accommodate your company’s culture. While you may want to be a stickler and
enforce a cleanshaven policy effective at midnight November 1, keeping
track of details like that across a company is like herding cats.
Communicators, what’s your organization growing this month?