FaceApp creator apologizes for ‘ethnicity change filters’ after backlash

The controversial face-changing mobile application FaceApp, which enables
users to edit their selfies in interesting ways, has recently apologized
for a feature that it has since removed.

A new update added “ethnicity change filters” enabled users to see what
they would look like if they were Caucasian, Black, Asian or Indian.


first reported the feature—and pointed out its cultural insensitivity.

Originally, FaceApp’s chief executive and creator, Yaroslav Goncharov,
seemingly didn’t think there was anything wrong with the new feature. He
told Mic and other news outlets:

The ethnicity change filters have been designed to be equal in all aspects.
They don’t have any positive or negative connotations associated with them.
They are even represented by the same icon. In addition to that, the list
of those filters is shuffled for every photo, so each user sees them in a
different order.

Goncharov changed his mind roughly five hours after Mic’s piece
was published. He followed up with a message that read, “The new
controversial filters will be removed in the next few hours.”


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The Verge called the feature “a sort of digital blackface,” and likened it to the
time that Snapchat released a Bob Marley selfie mask. Twitter users
unleashed criticism with tweets such as the following:


FaceApp has roughly 40 million installs, which makes this more than just a
rogue company making a poor decision.

For now, the race filters have been removed, and it seems for the immediate
future that the app will focus on making people look younger or older.

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