The internet age has brought unprecedented opportunities for entrepreneurs and has made the concept of setting up on your own far less of a gamble than it was for previous generations. Barriers to entry are negligible for an online business and startup costs are minimal.
Of course, there is no such thing as a free lunch and for every yin there is a yang – choose your favourite cliché, it all comes down to the same question: What’s the catch? As anyone who has tried will already know, it is that with so many people going it alone, every lucrative sector is more competitive than ever before. The challenge is to stand out from the crowd sufficiently to capture a reasonable market share.
This is where branding is so important, so let’s take a look at some tips for gaining brand recognition, using one of the most crowded and competitive sectors as a case study – the online casino business.
Why online casinos?
Switch on the TV or attend a sporting event and you will see one casino site after another advertising its wares or sponsoring the team. As the casino database at https://www.thecasinodb.com demonstrates, there are hundreds of providers out there, each vying for your attention and trying to tempt you with free spins and deposit-free bonuses. So what lessons can we learn from them when it comes to creating a unique and memorable brand?
A great logo
Enough text books have been written on logo design to fill a bookcase, and today, it is more important than ever. We all know about the Nike swoosh and the McDonalds arch, but a look at the casino sites shows that modern day designers can be just as imaginative, from the instantly recognisable Mr Green to the clever intricacy of Casino.com.
A clear message
In a competitive marketplace, it is essential that visitors know what you stand for, and how you are different from the rest. In the online casino space, Pink Casino has jumped on the fact that the majority of online gamers are female, and is an unashamedly “girly” site. The shocking pink colour schemes and the ads depicting ditzy blondes with cute Pomeranians might seem cheesy, and have probably put the feminist movement back 100 years, but there is no mistaking the brand!
Using social media
Around one third of the world’s population is on social media, and there is simply no better way to engage with your target audience and let them know about your brand. All the top casino sites use their social media platforms to share engaging content and to spread the word about their latest offers and promotions. If your tweets, shares and articles are good enough, people will share them around, and brand awareness will go through the roof.
Remember the real world
Finally, it is important to consider offline channels, too. The most successful casinos are the ones that have both an online presence and traditional land based facilities. Whatever your sector, there is still nothing to beat getting to know your customers face to face whenever possible.