KFC grabbed Twitter gold with a subtle joke

Chalk one up to clever—and original—marketing. On Tuesday, a Twitter user pointed out that KFC’s Twitter account—which has 1.22 million followers—only follows 11 people. The fried chicken chain follows the five members of the Spice Girls and six men named “Herb”—a play on the fast-food chain’s secret recipe: .@KFC follows 11 people. Those 11 people? …

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3 simple ways to stop a Twitter catastrophe

In today’s world, customer service starts on Twitter. Instead of waiting on hold for 30 minutes, fighting with an automatic answering service and praying to speak to an actual person, millennials are turning to social media to air their grievances. It’s more efficient, but your brand is vulnerable. When you receive negative customer complaints on …

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Goodell attempts to sidestep NFL protest backlash

The NFL’s player protest PR headache is far from over. After meeting with National Football League team owners, the organization’s commissioner, Roger Goodell, addressed reporters at a press conference. His aim was to stem backlash over players kneeling during the national anthem. However, Goodell’s response didn’t do much to alleviate the NFL’s troubles. CNBC reported: …

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