Is it time to get more aggressive with your content marketing?

Content marketing is essential in business today. Now that both audiences and commerce are online, it’s crucial that you produce engaging, high-quality digital content to attract those audiences to your site. That content should include diverse content types—consistent blogging, social media marketing, guest-contributed content, video—but simply creating this content and putting it online aren’t enough. …

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30 jobs in the PR and marketing world

The cord cutters have spoken: Online streaming services are in. Consumers’ options for binge-watching their favorite TV shows or streaming their favorite films have greatly expanded since the early days of Netflix. With 32 million viewers, Hulu has emerged as one of the top streaming organizations. The online streaming service has also launched Hulu with …

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5 PR lessons from Leslie Knope

For seven seasons, fans watched Leslie Knope shine in NBC’s “Parks and Recreation.” Knope, played by Amy Poehler, was the lovable and eccentric director of the Pawnee, Indiana parks department. She led her team of misfits through the highs and lows of the small-town bureaucratic system, encouraged others to leave Pawnee better than they found …

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2 anecdotes to inspire great PR writing

Anecdotes and stories are especially revealing because they’re based on the truth of experience. Here are two of the best regarding essential writing lessons: How humorist Nora Ephron learned to get to the point In one of her funniest, most revealing books, “I Feel Bad About My Neck,” Nora Ephron recalls a lesson from her …

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5 devastating mistakes in managing millennials

Ah, millennials: the generation that has received more coverage than any other in the past few years. They’re perpetual job-hoppers, they’re entitled, they’re not driven, they don’t have real goals, they’re lazy. One big millennials headline that we’ve left out? They’re hard to manage. It may be true that some millennials require different management techniques …

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4 ways personalization can power your marketing efforts

Personalizing offerings and messaging presents an incredible opportunity for brand managers to more effectively engage with consumers. Nearly three-quarters (74 percent) of internet users say they’re frustrated with websites that aren’t tailored to their needs, 72 percent of consumers say they don’t like generic marketing messages, and 58 percent say they’d like organizations to better …

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