66 percent of consumers prefer a strong stand on political and social issues

In today’s increasingly divisive political and social landscape, many brand managers might think that silence is the best route. However, keeping quiet on current controversial issues can present a lost opportunity for those looking to boost consumer loyalty and brand reputation. Sprout Social’s Championing Change in the Age of Social Media report revealed that 66 percent …

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Are micro-influencers a marketing scam?

In a recent interview, an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. This argument might convince some, but to suggest all micro-influencers are desperate for any deal feels like a spurious assumption. The truth is this: If you’re not …

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5 PR stunts that piqued the imagination in 2017

2017 wasn’t the easiest year for a company to try to break through the noise. There were a few incredible exceptions. Everybody knows about the unorthodox launch of Apple’s iPhone X (including the insane semi-accidental “animoji” karaoke videos gone viral). State Street’s awesome traffic-stopping Fearless Girl statue was huge, creating returns for the bank worth $7.4 …

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