9 steps to crafting alluring blog posts

Did you know 61 percent of consumers report they’re more likely to make a purchase from a business that creates reliable custom content? Marketers who have made blogging a priority are 13 times more likely to receive a positive return on investment—and nearly 60 percent of SEO professionals report blogging as a top inbound marketing …

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Writing advice from Anne Lamott

Anne Lamott is known for her musings on grace and “Traveling Mercies,” but she has no time for procrastination. In a recent conversation at TED’s headquarters, Lamott offered 14 tips for writers to overpower excuses with creative juices. Her first tip, to “set your sights small,” is an exhortation to stiff-arm the enormity of the …

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Uber's missteps lead to loss of London license

Customers aren’t the only audience that matters. Transport for London, the governing body overseeing London’s transportation, is hitting Uber where it hurts. Uber’s private hire licence will not be renewed after 30 September. pic.twitter.com/uC2N1pZSTb — Transport for London (@TfL) September 22, 2017 //platform.twitter.com/widgets.js The statement highlights TfL’s belief that Uber lacks “corporate responsibility” and TfL …

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Netflix channels ‘Stranger Things’ kids in a legal warning

You can’t always summon the Demogorgon. Still, PR pros can learn a thing or two from Netflix’s lawyers. Attorneys for the streaming service provided a lesson in authentic communications through an unlikely vessel—a cease-and-desist letter to Emporium Arcade Bar, which had launched an unauthorized “Stranger Things”-themed pop-up bar. The note abandoned legal jargon for the voice …

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