Four Trusted Brands and How to Mirror Their Branding

American businessman and author extraordinaire Stephen Covey said, “Trust is the glue of life … It’s the foundational principle that holds all relationships.” This is true of all relationships including the relationships between a business and its customers. But just being a trustworthy brand is not enough. That virtuousness must be conveyed to your audience. …

More

Market Your Webinar to the Masses

I hate the word webinar. I think it’s overused and many startup entrepreneurs are being told false truths about how to drive traffic to, and profit from, webinars. As a Facebook ads strategist and funnel expert, I’ve seen firsthand the good—and not so good—ways webinars are being marketed to the masses. To begin with, let’s …

More

Marketing to Local Governments

Everyone Can and Should Do It As start-ups scramble to find customers for their goods and services, all too often the managers overlook one of the best potential customers, i.e., local governments. When they think about seeking government customers, most businesses consider the federal government or perhaps the state, because bigger seems better.  What  managers …

More

The 5 C’s for Successful Networking

Home-Based and Direct Selling Business Owners will often join a local networking group – some held over breakfast, some of an evening, and generally at a frequency around once a month or fortnightly – with a view to boosting business. $20K-$50K Start-Up Cost Businesses – Visit the Home Business EXPO Over the years, I’ve seen way …

More