An Online Marketer’s Guide to Audience Engagement

By Brian Neese Effective content is crucial for audience engagement. Companies are increasing their content marketing efforts, according to Smart Insights, creating a more competitive environment for online marketers. More than 90 percent of companies are utilizing content marketing in 2017 75 percent of companies increased their content marketing budget in 2016 43 percent of …

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Podcast: The New Face of Intelligent Marketing – Interview with William R. Wilson, CEO of Bloom Intelligence

Click to Listen or Download Podcast Interview with William R. Wilson, CEO of Bloom Intelligence Consumer-driving businesses need to stay on top of emerging technology, especially in competing with giants like Amazon. Capturing customer information and personalizing the customer experience is the way forward for businesses. Leveling the marketing playing field with new ways to attract …

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Holiday Wishlist for SMBs

All small businesses want for Christmas is a way to better connect to their customers, according to new research from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of Small Businesses (SMBs). The LCM, Wave 21 survey reveals what marketing services and tools small businesses want to add to their marketing arsenals in 2018. “Email marketing, business software tools, and …

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11 Ways to Get Free Advertising

Free: one of the most popular words in advertising and a great way to bring in new customers. Imagine getting free advertising for your business. Traditional, four-color glossy, high-priced ads have their place for major brands, but most businesses cannot and should not spend their entire marketing budget on advertising. So how does a small …

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Podcast: Powerful Marketing Tools That Attract Clients – Interview with Ace Businesswoman & Author Theresa Barnabei

Click to Listen or Download Podcast Interview with Theresa Barnabei, Author and Successful Consultant Smart business owners take time now and then to tune up their marketing strategies. There are key tools that can be embraced to transform and update your marketing engine, to reach more clients and increase income in 2018! In this episode …

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