Creating an Efficient Marketing Communications Plan

Reaching Out to Your Audience Communication is a key element of marketing in any type of business organization. From small to large businesses, profit or not-for-profit, in all segments; it is an essential part of business planning. Running an effective communications strategy allows companies to establish its brand, carefully positioning their products and services to …

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PR and SEO: The Winning Combination

It should come as no surprise that the internet is one of the most powerful tools that marketers have ever seen. It enables brands to connect to customers in the most intimate way ever, yet, the internet offers an interesting paradox because there are so many users on the web that it is easy to …

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Your Future Is in Gen Zers’ Hands

“This place… it’s not what we thought it was. It’s not a prison, it’s a test. It all started when we were kids. They’d give us these challenges.” Thomas, “The Maze Runner,” 20th Century Fox, 2014 Recently, I had one of those friendly discussions that never go anywhere – disagreeing about which set of market …

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Getting Started with Paid Facebook Ads

I bet you never thought peaches could go viral. Well, tell that to the The Peach Truck, a food truck that sells peaches at pop up events across the South. Although peaches are delicious and nutritious, they aren’t necessarily the type of goody you would expect snackers to go bananas for. However, the Peach Truck, …

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So, I am Launching a PR Campaign

Copyright: ammentorp / 123RF Stock Photo If I had a nickel every time a CEO or marketing executive asked me how many more sales they’d make by using public relations tactics, Bill Gates would be jealous of my island-sized yacht. As a 20-plus-year PR veteran, CEO of Florida-based EMSI Public Relations, and author of Celebritize …

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The Surprising Purchasing Power of Low-Income Consumers: Why Amazon (and Other Smart Businesses) Won’t Ignore This Important Market

Subscription-based service providers have made a powerful impact on today’s business landscape, and all savvy businesses are finding ways to take part in the bustling Membership Economy. But for all their success, many subscription model business have overlooked a crucially important group: low-income consumers. According to business consultant and Membership Economy expert Robbie Kellman Baxter, …

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