Rebranding Mistakes & Marvels: 5 Lessons Learned in a Home-Based Business

1. Lesson: Don’t fix what’s not broken. Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” The public was outraged and let Coca-Cola know they didn’t want a “new” Coke. They wanted their old Coke, literally a quintessential icon in American popular culture. Coke responded within a …

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5 Basic Ways to Promote a Home Business

Direct mail marketing, email campaigns, and even traditional advertising are tried and true methods of getting a company’s name out to the buying public. Nothing is more important than making sure that your company’s name and more importantly what you do are on the minds of those in the local business community. But one of the …

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Car Talk

Much to nobody’s surprise, I don’t know a lot about cars. Yes, I’m capable of changing a flat tire and checking my oil. I know how to refill the wiper fluid. One time, last summer, I even managed to successfully replace the “cabin air filter” in our minivan, a Google-aided, two-day task that had me wondering why …

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Join the Brand in 2018

How do you market to a marketer? That’s the real brief as we wake up every day. Consumers are way too adept and onto it. They’re seeing the same new news we are. Connecting is a pretty hard needle to thread – and our industry has never been more dynamic. There’s always a new insight, a …

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