30 jobs in the PR and marketing world

Celebrities wield influence well beyond their chosen career paths. They realize they can have a positive, lasting impact on the world. This Valentine’s Day, let’s take a look at the causes a few of these influential people love: Bill and Melinda Gates   According to the “Forbes 2017 Billionaires List,” Bill Gates, with a net …

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How to Periscope a live surgery

Live-streaming a surgical procedure on Periscope can provide an unprecedented peek into the operating room for potential patients and their families. Success, however, requires careful attention to a variety of things that can go right—and wrong. Phoenix Children’s Hospital recently used Periscope to show the reconstruction of the chest wall of a 13-year-old boy. A …

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8 ways to make internal video a hit

One might think thatlaying out acompany directivein black and white would be the clearest and most straightforward means of communicating. Yet video has taken off as a means of communication for the very reason that it conveys the subtleties of messaging so well. “Video offers multiple dimensions,” says Becky Graebe director of communications at the …

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