How to digitally boost your personal brand

In a sea of messages, how can you stand out online? It’s a question that many organizations ask—but PR, marketing and social media professionals should also apply the query to their personal branding efforts. Roughly 264 million people have a social media profile—and 138 million people use LinkedIn to network with potential employers, business partners …

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#InspiredToGive campaign from DaVita Clinical Research highlights clinical trials

Patients are getting tired of companies talking to them. So, DaVita Clinical Research created a new campaign that let participants and researchers of clinical research talk together. The #InspiredToGive campaign allowed participants to share videos about their experiences—of participating in or conducting clinical trials—along with what inspired them to give their time to clinical research. …

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