8 keys to create a more data-driven dream team

Communication pros who skillfully wield data are in prime position to succeed. Due to the rise in data journalism, reporters and editors often prefer article submissions supported by data. Internal expectations are increasing, too. “More and more businesses expect marketing and communications teams to make decisions and gather insights by analyzing the data they collect …

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Cell phones, Twitter offer vital channels as another mass shooting unfolds

Amid horrific chaos, students sent messages of love—along with crucial information about the shootings unfolding in their Florida high school. A gunman, believed to be former student Nikolas Cruz, pulled a fire alarm Wednesday afternoon at Marjory Stoneman Douglas High School before opening fire on students evacuating the building. Seventeen people were killed, and others …

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How hard data can bolster your PR efforts

There’s a running joke that PR pros hate math outright and dislike numbers in general. Unfortunately, we have earned that reputation and have struggled to measure meaningful results and present strong cases for our ideas and suggestions. Numbers are necessary in our day-to-day routine, and to succeed, PR pros must conquer their fear of math, …

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