5 grammar and style resources for PR pros

PR pros often field questions about grammar and punctuation. Simple questions about spelling can be answered on websites such as Dictionary.com, Merriam-Webster.com or their related apps. I’ve even used the speech function on the Merriam-Webster app to sound out a word and get the correct spelling. However, those sites aren’t always helpful for answering questions such …

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3 paramount truths for PR pros

The PR industry is thriving—and so are communicators who take advantage of changing trends. In April, The Holmes Report wrote that the PR industry grew in value by 7.4 percent in 2016—up from a 5 percent increase the year prior. The Holmes Report wrote: The research reveals that the Top 250 PR firms reported fee income of …

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10 measurement essentials for PR

Measurement has been a bugaboo of the PR industry for years. Because so much of PR is intangible and long-term in scope, it does not fit into a common financial mold when it comes to metrics. Of course, that’s no excuse. Companies spend about $11 billion on PR per year, and executives rightfully demand to see …

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11 definitions for lengthy words

This week, I set out to answer a simple question: What are the longest words in the English language? That led to a not-so-simple question: What do the longest words in the English language mean? Because many of these words are technical and have little practical use, their definitions do not appear in standard dictionaries. …

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9 ways to be an outstanding panelist

Moderators aren’t the only ones with a tough job to do during a speaking engagement. Panelists also carry the burden of listening carefully to what their co-panelists are saying in order to form relevant responses, interjecting as appropriate to make sure their views get heard and packing a lot of value into a short speaking …

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