For speakers, a code of 10 basic tenets

Speakers are a motley collection of experts, teachers, misfits and crusaders (in the non-12th-century, deracinated version of the term). We don’t have a union, and we’re mostly on our own while on the road, on stage and in the search for new ideas. We need a code. Here’s my offering: Ten Tenets of Public Speaking. …

More

5 marketing strategies to boost referrals

Referrals should be one of the top marketing strategies professional service providers focus on. Why? Because referrals are likelier to translate into more clients than leads generated through other marketing methods. According to this study, the two biggest factors that increase the probability of referrals are visible expertise (34.7 percent) and a professional relationship (24.4 …

More

A guide to local marketing

Much of the brand-focused content produced these days tends to focus on the big guys: enterprise corporations that pull in top-dollar contracts for agencies. What about the little guy, such as the mom-and-pop shop? Don’t they require marketing and branding advice, too? They do, and that’s presumably why Cactus Mailing Company came up with the five …

More

5 journalism trends affecting PR in 2017

The news media landscape continues to transform; PR professionals must adapt our methods and approaches accordingly. A report from Cision sheds light on important issues that PR pros face in 2017. Let’s look at five trends affecting the industry, along with tips for keeping up: 1. Journalists are under pressure. The news industry is in flux, …

More