Easy essentials of SEO

Google’s algorithms are constantly shifting, the technical rules of search engine optimization (SEO) regularly changing. That can be frustrating, especially for small-business owners who don’t have a technical background. Though details may vary, the big picture remains more or less the same: Google wants to provide value for search engine users, and if you do …

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4 ways to boost your storytelling magic

They were immediately hooked, recounting racist incidents they had faced. Chen had engaged their attention, she says, but the emotion was all wrong. She was connecting but not inspiring. She retired the stories about Australia. We all know that storytelling carries power in communications. But how to find the right story—one that doesn’t just grab …

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When should CEOs speak out on politics?

In the fallout of President Trump’s remarks on the violence in Charlottesville this week, it’s clear that corporations are increasingly willing to take political stances. Trump hastily dissolved two business advisory councils this week as chief executives began resigning over his remarks about an eruption of violence in Charlottesville, Virginia, sparked by a far-right rally …

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Blueprint for social media success

Managing multiple social media accounts can be a time-consuming nightmare. If only there were a cheat sheet for navigating and mastering each platform’s subtleties. Alas, the good people at MarketingProfs have shared an infographic that plots a course to success on six popular networks. [RELATED: Join us for the Social Media #Mashup at Disneyland.] The graphic …

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21 unusual phobias

It’s been said that in English, there is a word for everything. Terms exist to describe groups of animals and other words, and there are even words formed by the combination of two separate words. Having recently unearthed a new phobia—“aerophobia,” or fear of air travel—I’ve taken an interest in words that describe and pinpoint …

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