4 ways to maintain communication credibility

Writers know how easy it is to lose credibility. A single typo, misattribution, white lie or poorly executed joke can damage your reputation. Unfortunately, communicators carry this burden for the companies and clients they work for. A gaffe gone wild can produce cascading consequences well beyond your personal brand. There are many obvious ways to …

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30 jobs in the PR and marketing world

Who doesn’t love a fresh doughnut and a cup o’ joe to start the morning? For 80 years, Krispy Kreme has been helping its customers get their daily caffeine and sugar fix. Using a secret recipe he purchased, Vernon Rudolph opened the firstKrispy Kreme on July 13, 1937, in Winston-Salem, North Carolina. As popularity grew, …

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Amazon Studios chief resigns as harassment claims surface

As Hollywood continues to react to its growing PR crisis, another executive has fallen from grace. Roy Price, Amazon Studios’ chief executive, resigned Tuesday following claims that he sexually harassed a producer. CNN reported: Price was suspended following The Hollywood Reporter’s publication of an article detailing harassment allegations against him, made by Isa Hackett, a producer …

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5 reasons PR careers rock

The migration from journalism to PR has accelerated of late amid changing economics. There are pros and cons to making such a move, but let’s focus on the pros—five to be precise: 1. PR pros are in a growing, changing field. According to the Bureau of Labor Statistics (BLS), “employment of public relations specialists is …

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What does it take to make the communications A-list?

Greatness is not given, it’s earned. It’s for those who are constantly striving for perfection and excellence in their craft. Ragan and PR Daily’s prestigious 2017 Ace Awards spotlights those ambitious communicators—the best of the best. We’re looking for outstanding individual experts, elite in-house teams and awesome agencies. Whether you’re an internal communicator, a PR …

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ABCs of pitching success

PR pros have to learn firsthand when our pitches aren’t fresh—or even worse, when they outright stink. No matter where you are in the PR food chain, you’ve probably experienced the highs and lows of media outreach. Being in the PR industry for more than 16 years, I have had my share of successes and …

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