10 tips for public speakers

Regardless of your audience size, setting the stage in your own mind is essential. Follow these steps: 1. Affirm, pray, focus, ommm. Whether it’s a staff meeting or a concert performance you’re leading, a short pre-show ritual pulls your energy into your center. Before I take the stage I say this quickie prayer, “Help us …

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6 crucial digital marketing trends

Online marketing is notoriously volatile. Today’s hot platform, tool or technique might be tomorrow’s laughingstock. As social media channels wax and wane and as content consumption patterns evolve, marketers have to pivot accordingly. Predicting the next big thing in digital marketing can be a fool’s errand, but certain trends give a strong indication of which …

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4 ways PR pros can react to tragic events

This article was originally published on PR Daily in June 2016.  When tragedy strikes, the public’s initial feelings are sadness, anger and bewilderment. After the initial shock wears off, these feelings remain, but another joins them: the desire for answers. We turn on our TVs, read articles and seek expert commentaries. It is a natural …

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Survey: Comms companies slow on the technology uptake

Email, desktops and intranets dominate workplace communication—but for how much longer? According to a survey from the Public Relations Society of America and APPrise Mobile, a sea change in how companies distribute internal content and coordinate messaging seems inevitable. Old habits die hard, however. Even with the proliferation of social media and messaging apps like …

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3 ways to jump-start your PR career

Standing out from co-workers and earning the respect of your boss can be crucial elements of a successful PR career. Whether you’re a recent college graduate or someone entering the public relations industry from a similar field, there are a few behaviors that new PR pros can immediately put into practice to impress their supervisors. …

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