Marketing Channels You Should Be Using to Market to Your Target Audience

Every business owner knows the significance of marketing. Proper marketing helps organizations large and small to convey messages to a large demographic. Marketing is essentially how consumers learn about new brands. It ultimately helps them to determine whether your company has products and services they’re interested in, and more importantly, if they’ll do business with …

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Marketing Channels You Should Be Using to Market to Your Target Audience

Every business owner knows the significance of marketing. Proper marketing helps organizations large and small to convey messages to a large demographic. Marketing is essentially how consumers learn about new brands. It ultimately helps them to determine whether your company has products and services they’re interested in, and more importantly, if they’ll do business with …

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How Is Virtual Reality Technology Enhancing Marketing Campaigns?

Flickr In today’s customer-centric marketing campaigns, marketers are always looking for an edge against their competitors regardless of business, industry or targeted customer demographic. Virtual reality technology has created some incredible opportunities for savvy marketers and business owners to use in their campaigns. The technology–which was considered as far-fetched science fiction just a few years …

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Join the Brand in 2018

How do you market to a marketer? That’s the real brief as we wake up every day. Consumers are way too adept and onto it. They’re seeing the same new news we are. Connecting is a pretty hard needle to thread – and our industry has never been more dynamic. There’s always a new insight, a …

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Car Talk

Much to nobody’s surprise, I don’t know a lot about cars. Yes, I’m capable of changing a flat tire and checking my oil. I know how to refill the wiper fluid. One time, last summer, I even managed to successfully replace the “cabin air filter” in our minivan, a Google-aided, two-day task that had me wondering why …

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5 Basic Ways to Promote a Home Business

Direct mail marketing, email campaigns, and even traditional advertising are tried and true methods of getting a company’s name out to the buying public. Nothing is more important than making sure that your company’s name and more importantly what you do are on the minds of those in the local business community. But one of the …

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How Small Businesses Can Easily Start Blogging

People are increasingly immune to old marketing techniques. Consumers have spam filters and caller ID and are constantly blocking out your company’s marketing messages. People are relying on the Internet, namely the search engines, blogosphere, and social media to get information on the new product or service they are thinking about purchasing. What this means …

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