Proving You Are the Real Deal: How to Create Trust in Your Personal Brand as an Online Expert

The 2017 Edelman Trust Barometer shows public trust is lower than ever. With politicians, brands and media organizations being accused of spreading ‘fake news’, and ever present stories of ‘catfishing’ and online scams, consumers are becoming increasingly wary about who and what to believe in. This poses a complex conundrum for people whose livelihood depends …

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Podcast: Marketing 101 for a Home-Based Business – Promote It!

//percolate.blogtalkradio.com/offsiteplayer?hostId=1058175&episodeId=10203055 What’s the most important thing you do in a home-based business? Marketing! Promote It! And YOU.  This episode covers the key bases to focus on in marketing a home-based business.  Whether new start-up or established business. In this episode of Home Business Mag Radio, “Capt’n”Henderson and Managing Editor Sherilyn Colleen cover the basics in …

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Podcast: Marketing 101 for a Home-Based Business – Promote It!

//percolate.blogtalkradio.com/offsiteplayer?hostId=1058175&episodeId=10203055 What’s the most important thing you do in a home-based business? Marketing! Promote It! And YOU.  This episode covers the key bases to focus on in marketing a home-based business.  Whether new start-up or established business. In this episode of Home Business Mag Radio, “Capt’n”Henderson and Managing Editor Sherilyn Colleen cover the basics in …

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Top Twenty Power Negotiating Tactics

Copyright: goodluz / 123RF Stock Photo Excerpted from the Secrets of Power Negotiating – 3rd Edition from Career Press Good negotiating skills are essential to the success of your home business. It’s important to realize that a negotiated dollar is a bottom line profit, not a gross revenue dollar. All of your expenses are going …

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Bots Don’t Buy: 5 Tips to Avoid Advertising Fraud

President Ronald Reagan once famously said about the Soviet Union, “Trust but verify.” While digital advertising is not as much of an existential threat as the Cold War was, the principle of verification very much applies. Since bots don’t buy products or services, brands looking to increase revenue through digital advertising campaigns must demand transparency …

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How Small Businesses Can Get a Jump-Start on Social Media This Summer

For locally-owned businesses, summertime marks an exciting—and important—time with respect to marketing efforts. The change in weather also means a dramatic change in consumer behavior: With temperatures on the rise, so is consumer spending. Hundreds of Business Opportunities – Visit the Home Business EXPO Research indicates that people are online and on their devices, including smartphones, tablets …

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