Design Thinking in China: How Siemens CT Copes with Cultural Issues

Design thinking has oftentimes been described as a cultural change. Companies integrating design thinking typically aim at building a “design culture”. What does this actually mean? There are some normative claims. A culture of design thinking should focus on cross-disciplinary collaboration, and employees are able to challenge the status quo. Design thinking changes the “social structure” …

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Embedding Design Thinking in Museums

1. Get away from your desk Steve Blank, an author, entrepreneur, professor, and lecturer, coined the phrase “get out of the building” when developing his customer development methodology for startup companies. Getting out of the echo chamber of one’s offices and face-to-face with customers, he argues, helps organizations discover, test, and validate ideas for solving real-world customer needs. In …

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Autodesk: A Design-Driven Company

Autodesk gallery SF: model of a car Autodesk gallery SF: 3D print Autodesk gallery SF: 3D print Autodesk: open office space Autodesk: CEO’s desk Autodesk: meeting room for design synthesis and strategy Autodesk: meeting room for design synthesis and strategy Autodesk: maker desks Autodesk gallery SF: further impressions Autodesk gallery SF: further impressions Autodesk gallery …

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From Stories and Metrics

Intuit is a well-known and widely documented example of a company, which successfully incorporated design thinking in its transition to a more customer-centric corporate culture. Design thinking’s impact is perceptible throughout the organization. No one questions its meaning or value. Managers from other organizations though, especially those unfamiliar to design-driven innovation approaches, often ask for …

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The Link between Data Triangulation and Brainstorming Facilitation: Design Thinking at AirBnB

Slide through the gallery to get some impressions of AirBnB’s working culture (the image shows AirbnB’s SF headquarter). AirBnB – Entrance Hall AirBnB – Entrance Hall AirBnB – Houseboat Deck AirBnB – Welcome Desk AirBnB – Welcome Desk Area AirBnB – Miniatures from original AirBnB listings AirBnB – Empathy: Customer Story Walls 01 AirBnB – …

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