Announcing PR Daily’s 2017 Digital PR & Social Media Awards finalists



Your brand or client’s message is guaranteed to succeed with the power of
digital and social media behind it. The applicants to PR Daily’s 2017
Digital PR & Social Media Awards proved this when sharing their work
for this year’s competition.

The applicants made use of modern storytelling techniques like podcasts and
live streaming, told stories using articles and blogs, and created
innovative partnerships to spread news for their clients

The innovative and thoughtful submissions we received were truly
outstanding. The applicants showed off their expertise in multichannel
campaigns, Instagram, contests and games, event production and more.

Our judges reviewed more than 155 submissions to find the digital and
social media champions making waves this year. Next, the judges will review
this pool of finalists to name the 2017 category winners of PR Daily’s 2017
Digital PR & Social Media Awards. The PRDaily.com Special Edition
announcing all the winners will be released in mid-July.

The PR Daily staff congratulates all our finalists and wishes you the best
of luck in the final round of judging!

DIGITAL & SOCIAL MEDIA ACTIVITY

Blog

DEVENEY Insights, DEVENEY

Women’s Marketing: Blog, Women’s Marketing Inc.

Glad to Give, Current Marketing with Glad Products Company

Contest/Game

Grace Hopper 2016 Snapchat/Instagram Contest, Cisco Talent Brand Team

IKEA LED Light Challenge, Brownstein Group with IKEA USA

Ferrovial #UrbanPeek Contest & Exhibition, Ferrovial

Zombie Dispatch, Idea Grove with Omnitracs

MyFuseFit, Nickerson with Fuse Cambridge

Digital Product or Service Launch

#SnackHour with Soy Vay, Current with Soy Vay

Women’s Marketing Inc. x BelGioioso—Digital & Social Launch, Women’s
Marketing Inc. with BelGioioso

Creating #Cupfusion, Ketchum with The Hershey Company

Event or Stunt

Lighting Up the Market: Changan CX70, Genedigi, a Publicis Groupe/MSLGROUP
company with Changan

The #AlternateFacts Zero-Calorie Meat Lovers Pizza, BML Public Relations
with Villa Italian Kitchen

Singapore Tourism

Lyft of a Lifetime, 1000heads with Singapore Tourism Board

JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional
by HARMAN, Amplify Marketing

Microsite or Custom Website

DEVENEY Website, DEVENEY

Cebuana Lhuillier Consolidated Website, P.J. Lhuillier Group of Companies

Oahu Outage Map, Hawaiian Electric, Hawaii Electric Light and Maui Electric
(The Hawaiian Electric Companies)

Podcast

Launching DevOps Radio, PAN Communications with CloudBees

Charting a Path for PR Podcasts with Unfiltered, Engaging Content, March
Communications

Bravo TV’s The Daily Dish Podcast, Bravo Digital Media

BEST USE OF DIGITAL AND SOCIAL MEDIA FOR …

Brand Awareness

Cebuana Lhuillier Facebook Page 2M Fans Campaign, P.J. Lhuillier Group of
Companies

Lance Takes a Bite Out of National Sandwich Day, Luquire George Andrews
with Lance

Sandia’s Social Networks, Sandia National Laboratories

JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional
by HARMAN, Amplify Marketing

Ferrovial #UrbanPeek Contest & Exhibition, Ferrovial

Drink Amazing, Current with Brita

Lighting Up the Market: Changan CX70, Genedigi, a Publicis Groupe/MSLGROUP
company with Changan

Cause Advocacy

M&M’s #MakeMeLaugh for Red Nose Day, Weber Shandwick with M&M’s

Impaired Driving Social Media Campaign, The Integer Group with Iowa
Governor’s Traffic Safety Bureau

Pregnancy and Infant Loss Awareness Month—Postcards of Hope,
FleishmanHillard with Northside Hospital

sWheat Scoop, broadhead with Best Friends Animal Society

ID PPID, broadhead with Boehringer Ingelheim

Where You Live Matters, GlynnDevins with American Seniors Housing
Association

Community Engagement

Jameson Shakes Up The Influencer Playbook, Ketchum with Pernod Ricard

Ferrovial #UrbanPeek on Instagram, Ferrovial

Inspiring Our Global GoPro Family to Live a Bigger Life, 1000heads with
GoPro

JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional
by HARMAN, Amplify Marketing

eBay Partner Network Insiders Community: Building an Affiliate Army, Just
Drive Media

#IGotIntoUSC 2017 First-Year Admit Campaign, University of Southern
California

Content Marketing/Brand Journalism

Coca-Cola Journey Mexico, Coca-Cola Mexico

Resource: The Alberta Energy Regulator’s Brand Journalism Initiative,
Alberta Energy Regulator

School Lunch Warriors, SheKnows Media with Horizon Organic

TechOhio Content Marketing Initiative, MediaSource with the Ohio
Development Services Agency

Pfizer—Get Science, Group SJR with Pfizer

Coca-Cola Journey, The Coca-Cola Company

Event Promotion

2016 Final Four in Houston, 2016 Final Four in Houston

Swiping Right to #ChooseATL at SXSW 2016, AR|PR with ChooseATL

Shop With a Farmer, broadhead with Minnesota Pork Board

JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional
by HARMAN, Amplify Marketing

Going “All In” for Jenkins World, CloudBees and PAN Communications

The #UNCENSOREDDC Campaign Takes the District by Storm, Scott Circle with
DC Public Library Foundation

75th Anniversary, Civil Air Patrol

Health Care Marketing

No Retiree Left Behind: Social Media Campaign, Willis Towers Watson

Kidney Voucher Campaign Goes Viral, Changes Lives, MediaSource with UCLA
Health

Breast Cancer Awareness Week—Honoring Fighters and Remembering Survivors,
FleishmanHillard with Northside Hospital

IBD Unmasked, Ketchum Inc.with Takeda Pharmaceutical Company Limited

Employee Engagement and Recruitment

#calstrslife Employee Engagement Success!, CalSTRS—California State
Teachers’ Retirement System

#JoinMPC—Best Employer Campaign, Marathon Petroleum Corporation

AstraZeneca ADA Chatter Champions: Real-Time Internal Micro Videos in a
Regulated Industry, Ruder Finn

Ninong Ceb Facebook Group, P.J. Lhuillier Group of Companies

Digital PR Through Social Media, Workiva Inc.

WeAreCisco, Cisco

CAMPAIGNS

Email Marketing Campaign

Dram Good Scotch, Breakthru Beverage Group

VSP EnVision Digital Newsletter, VSP Vision Care

Marketing Campaign

Fruitocracy, SheKnows Media with Dole Food Company

M&M’s 75th Anniversary: #CelebratewithM, Weber Shandwick with M&M’s

Media Relations Campaign

OutDry Extreme ECO Jacket Launch, PMK BNC with Columbia Sportswear

T.R.I.P. Through the Multiverse, Adam Ritchie Brand Direction with The
Lights Out + Aeronaut Brewing Co.

Kidney Voucher Campaign Goes Viral, Changes Lives, MediaSource with UCLA
Health

Avid Media Relations, Red Lorry Yellow Lorry with Avid

Multi-Channel Campaign

New Hire Communication Campaign, Aon Hewitt with State Board of
Administration of Florida (SBA)

Wage Hope Together—Pancreatic Cancer Awareness Month (November 2016),
Pancreatic Cancer Action Network

Webroot Most Infected States, Webroot

JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional
by HARMAN, Amplify Marketing

Emeril’s Meril Restaurant Opens with a BAM!, DEVENEY with Emeril’s Homebase

2016 Predictive Analytics Survey, AMN Healthcare

PR Campaign

Care Counts Laundry Program, Ketchum with Whirlpool

Gillette Uses “The Force” of “Rogue One: A Star Wars Story” to Own the
Holiday Season, Ketchum Digital with Gillette

Kingsford’s Take Back Opening Day, Current with Kingsford

Livia—A Painfully Good Campaign, Blonde 2.0 with Livia

ANA Takes Off With Experience Class, Hill+Knowlton Strategies with All
Nippon Airways

#Roboqueue—iPhone 7 launch, Sherson Willis with Spark

Fluent Political Pulse, North 6th Agency (N6A) with Fluent

Social Media Campaign

#HofDebate16, Hofstra University

#JoinMPC—Best Employer Campaign, Marathon Petroleum Corporation

Jeep 4×4 Day, Society Agency with FCA

Live From #drupa2016: HP Inc. Wins Gold at the Olympics of Printing, Porter
Novelli with HP Inc.

M&M’s 2016 Flavor Vote, Weber Shandwick with M&M’s

Entertainment: Where Everything Can Happen, FleishmanHillard with AT&T

Cisco Live, Cisco

Specialty Campaign

FIRST30, American Kidney Fund

Solar and Real Estate Week, The Hannon Group with U.S. Department of Energy
SunShot Initiative

Where You Live Matters, GlynnDevins with American Seniors Housing
Association

Viral Campaign

Rick Steves Rallies Inauguration Day Support for the ACLU, Amy Duncan with
Rick Steves Europe

Last Empire War Z—Zombie Chase Parkour POV, Socially Powerful with
im30—Last Empire War Z

BEST USE OF…

Facebook

64 More: The 2017 Nissan TITAN and America’s Best Truck Warranty, Zócalo
Group, a division of Critical Mass with Nissan North America

Poop-A-Chew, broadhead with Boehringer Ingelheim

Women’s Marketing Inc. x Jane Iredale: Facebook, Women’s Marketing Inc.
with Iredale Mineral Cosmetics

Zicam Cold Remedy Brand Awareness Campaign, Protagonist LLC with Zicam

Instagram

DearMKE, VISIT Milwaukee

Kyle Petty Charity Ride Across America, Largemouth Communications with Kyle
Petty Charity Ride

Tombow USA Use of Instagram, Tombow

WeAreCisco Instagram, Cisco

Twitter

Cisco Live, Cisco

@HopkinsMedNews Twitter Feed, Johns Hopkins Medicine

LinkedIn

KOSC—Branding/Content Marketing Campaign, Katrina Olson Strategic
Communications

Snapchat

WeAreCisco Snapchat, Cisco Talent Brand Team

Video

Emeril Lagasse Goes Bananas for Social Videos, one7 communications/Circle
Group with Emeril’s Restaurants Las Vegas

Happy Birthday Katherine Johnson, Ketchum with 3M

Scientists Live, Carnegie Museum of Natural History

The Faces of SAP, SAP North America

Liquid-Plumr’s “Thankful to be Clog Free” Thanksgiving, Current Marketing
with Liquid-Plumr

Be Comfortable In Your Own Skin, Taylor & Pond with Bio-Oil USA

A Day in the Life of a Vdara Vdog, Vdara Hotel & Spa at ARIA Las Vegas
with Internet Marketing Inc.

Visual Design

Selling More with Bigger Ads, C-4 Analytics

Securing the Workplace, INK for SpiderOak

Mardi Gras Calorie King Infographic, DEVENEY with Touro Infirmary

GRAND PRIZE

Digital PR Campaign of the Year

Livia—A Painfully Good Campaign, Blonde 2.0 with Livia

Shame or Glory, SodaStream International Ltd.

Wage Hope Together—Pancreatic Cancer Awareness Month (November 2016),
Pancreatic Cancer Action Network

Social Media Campaign of the Year

Entertainment: Where Everything Can Happen, FleishmanHillard with AT&T

Live From #drupa2016: HP Inc. Wins Gold at the Olympics of Printing, Porter
Novelli with HP Inc.

Hike NC!, Blue Cross and Blue Shield of North Carolina with Capstrat



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *