8 blog topic treasure troves


You’ve committed to blogging and the deadline is looming, but the screen in
front of you is blank.

If you’re not sure what to write about, don’t fret; blog topics are
everywhere.

To show how easy it is to find blog topics for any business, let’s use a
random word to find a theme. How about “bake”? Let’s assume we’re promoting
a baking company, blogging about cakes and baking. Keep in mind, each
source listed below can be used for any company in any industry.

Blog topics from keyphrase research tools

Keyphrase research isn’t just for SEO. It’s a fun, fast way to read the
minds of millions of people and find great blog topics.

1. Use topics Google suggests.

Whenever you search in Google, you’ll see suggested topics as Google
auto-completes your query with a longer phrase. This is convenient for
searchers, but it’s also a potential goldmine for savvy bloggers.

Just type in a question word (such as “which”) and your topic word (such as
“cakes”), and Google will suggest a list of blog topics.

 

Add a letter, and you’ll see more suggestions. Of course, it’s a long
process to enter all 26 letters of the alphabet. Fortunately, there are
tools that do this for you. One is Keyword Tool.

 

These might be topics you would never have considered; each is pulled
directly from Google, which proves there is demand for that topic in search
engines.

Another tool pulling topics from Google Suggest is
SerpStat, which filters question phrases.

 

These question-related topics can fuel posts that drive traffic.

2. Get ideas from Google’s Keyword Planner.

The
Keyword Planner is part of AdWords, but you don’t have to advertise on AdWords to use it.
You just have to log in with a Google account.

 

This tool suggests up to 800 phrases, each one a topic with a ranking
advantage.

The Keyword Planner also shows you the number of monthly searches for each
phrase. That number
isn’t perfectly accurate, but that doesn’t matter, because we’re just looking for ideas.

3. Jump on a trending topic.

Google Trends also makes suggestions, but mostly it shows how phrases trend over time.
It’s useful for checking seasonality, such as that for “baking.”

 

Be sure to time those seasonal topics carefully. Your fruitcake window is
exceedingly small.

 

Trends is also an excellent tool for estimating the relative popularity of
two topics. For example, would you say cupcakes or muffins are more
popular? According to Google Trends, cupcakes are more popular, but it’s
getting close.

 

Finally, look in the bottom right corner to see a box with a list of 25
recommended phrases. Select “Rising” from the dropdown to see phrases that
are becoming more popular.

 

Write up some of these topics and publish quickly. These trending topics
will probably do well on social media, which is another great trove of
inspiration.

Get ideas for posts from social media

Social media is for sharing, but it’s also for monitoring. Social media
data is mostly public, so it’s fast and easy to find what’s getting
traction.

[RELATED: Join us in Miami for the Do-It-All Communicator Conference.]

4. Pick topics that are getting shared like crazy.

BuzzSumo
offers a paid and free version, and both can be used for strategic social
listening.

When you enter any phrase into BuzzSumo’s content research tool, you’ll
immediately see a list of the most shared posts on the topic. Shares are
broken down by social network, showing where each piece got the best
results.

 

It’s a goldmine.

Then try
Buzzsumo’s Facebook Analyzer to find trending topics on Facebook. Set the date range for 24 hours to
jump on a trend or to view the past year to find a more enduring topic.

 

When you find popular posts, use BuzzSumo to see who shared the article. If
they liked that post, they’ll probably like your piece, too. Reach out to
them, and share your article. Better yet,
collaborate with them when you’re writing it.

5. Mine Quora for top questions and answers.

Quora
is another trove of questions, answers and experts. That means topics,
research and collaborators.

Thanks to a system of upvoting, the best of everything rises to the top.

  • Quora questions

    These can suggest topics for your site. Top questions are probably the
    best topics.
  • Quora answers

    This is a head start on the research for that topic. Top answers tend
    to be the most informative and complete.
  • Quorans

    That’s what members of this network are called. They are possible
    contributors to the article you’re writing.

 

Quora also makes a great testing ground for new content ideas. Try posting
a question and invite relevant Quorans to answer. This will give you a head
start on research for your blog post.

If you want feedback on content before publishing anything, post it as an
answer and see whether you get upvotes or comments.

Blog post topics from competitive analysis

What’s working for the other guys? The answers are easy to find.
Competitive analysis tools are an excellent way to get ideas.

6. Find topics your competitors are ranking for.

Search engine rankings are public, so there are tools that reveal the
rankings for any website. SEMrush is my
favorite.

Enter the address of any competitor website, and you’ll see a list of
phrases they rank for. This research offers a deep well of blog post
ideas—each with an SEO advantage.

 

The free version of SEMrush shows you the top 10 phrases that any website
ranks for. The paid version gives you all the rankings for all their key
phrases.

7. Find FAQs on other websites.

FAQ Fox is another tool that scrapes websites for popular questions. Just enter a
topic or key phrase and pick a category (or select “Generic”), then enjoy a
long list of popular topical questions.

 

This tool searches niche sites and big guys such as Reddit. You can also
enter your own favorite sites, such as influential industry blogs or
competitor websites.

8. See what’s getting traction on the big blogs.

Let’s use BuzzSumo in a slightly different way. Instead of adding a topic,
enter a website.

You’ll see all the website’s top-shared posts. This unlocks a wealth of
topics and reveals the online networks where these topics found a happy
home.

 

It’s perfectly fine to use other sites for topic inspiration; just don’t
plagiarize. Always err on the side of giving too much attribution.

There’s always room for another giant doughnut cake article on the web;
just bake it up with your own ingredients.

If you do derive inspiration from others, mention and thank them in your
new content. Maybe they’ll share it, too.

Andy Crestodina
is
Orbit Media’s co-founder and CMO. A version of this post first appeared on the


Orbit Media blog
.

(Image via)



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