15 marketing certifications available online

To keep up-to-date with
digital marketing trends, it is important to keep learning new skills.

There many digital courses and certifications available online today, some
are even free for digital marketers who are looking to get ahead with their
personal brand
in the constantly-evolving digital space.

To become a top candidate for your next digital marketing job,
certifications give you an edge for recruiters looking for talent.

Here are 15 of the best marketing certification programs you should explore
to improve your credibility and reputation in digital marketing:


Google AdWords

The Google AdWords certification is a professional certificate for people
able to demonstrate knowledge of Google AdWords. The certificate is valid
for one year.

Where to learn more:
To become Google AdWords certified, you need to pass two of the AdWords
certification exams including the AdWords Fundamentals exam and one other.

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Google recommends you have hands-on experience using Google AdWords but it
is not required. If you do not pass the exam on the first try, you can
re-take the exam seven days later.

How to get started:
Learn more
about Google AdWords certification
sign up as a Google Partner.



Google Analytics

Google Analytics has become an essential free tool for marketers to use in
digital marketing toolkit, but becoming an expert can be overwhelming given how comprehensive the
tool is for users.

Where to learn more:
To become Google Analytics certified, you must take the Google Analytics

Google recommends that you have hands-on experience using Google Analytics
but it is not required. You can review the study materials and take the
exam for free. If you do not pass the exam, you can re-take it again in
seven days.

How to get started:
Learn more
about Google Analytics certification
sign up as a Google Partner.



HubSpot’s Content Marketing Certification

HubSpot’s Content Marketing certification is a 3 ½-hour course that covers
the different aspects of content marketing strategy, including
storytelling, content ideation, content creation framework, content
repurposing, content promotion and analyzation.

How to get started:
Learn more about it on
HubSpot’s content marketing certification course page



Learn how to boost buzz, build brand recognition and engage
employees on the hottest social media platforms


HubSpot’s Inbound Marketing Certification

This course will help you better understand inbound marketing practices,
independent of HubSpot’s platform.

This certification is great for digital marketers because inbound marketing
discusses how to attract visitors, convert leads, gain customers and
convince them to promote your organization.

This 4 ½-hour course contains 11 classes that cover the fundamentals of
inbound marketing or “pull marketing” to attract potential customers to
your website.

How to get started:
Learn more about it on
HubSpot’s inbound certification course page.



Hootsuite’s Social Media Marketing Certification

is a popular social media management platform, and offers a variety of
social media marketing training, ranging from intro courses to an advanced
social media.

Hootsuite, through their Hootsuite Academy, provides
social media training courses are a great way to set yourself up as the
leading candidate for your dream job, or help you excel at your current

The course is comprised of 15 lessons and assessments. Once you pass the
60-question online exam, your certification never expires. You will receive
a badge and a listing in the
HootSuite Social Media Consultants

For more advanced social media users, HootSuite has partnered with the
Newhouse School at Syracuse University
to offer an
Advanced Social Media Strategy Certification.

How to get started:
Learn more about this certification by going to the
Hootsuite Social Media Certification course page.

There are three different types of social media certifications:

  • Social Marketing Certification: $199
  • Advanced Social Advertising Courseware and Certification: $249
  • Advanced Social Media Strategy Certification: $999

Copyblogger Certified Content Marketer

Copyblogger Certified Content Marketer Program
is a part of the
Copyblogger Authority membership.

To apply for the
certification program, you must be a
Copyblogger Authority member and pay for the certification training course. The program is offered only
a couple times per year, so you should sign up for the email notifications.

Once you have completed the training course, you become certified by
submitting your content samples to be reviewed by Copyblogger. If approved,
you will receive your certification that does not expire (as long as you
maintain your Authority membership).

You also get the chance to be listed in the
Certified Content Marketer
directory on the Copyblogger website and become eligible for master-level
training (invitation-only).

How to get started:
To apply for the certification program, you must be a
Copyblogger Authority member
and pay for the
certification training course.

There are two costs for this certification:

  • Annual Authority Membership: $399
  • Certification Program: $495


Content Marketing Institute Online Certification

Content Marketing Institute (CMI)
has become one of the most-respected resources for content marketers,
offering online training through its CMI University.

Their continually updated curriculum covers a wide spectrum of content
marketing topics, covering planning, audience, story, channels, process,
conversation, and measurement. While there is a suggested “route” through
the courses, you can take the seven courses in any order.

Once you have studied the training materials and pass the exam, you will be
certified, and the certification never expires.

How to get started:
Sign up for notifications
on the CMI University website so you are aware of the next enrollment

The curriculum is available through a yearly CMI University subscription of


Facebook Ad certification

Facebook’s Blueprint Certification recognizes advanced-level proficiency
with Facebook’s products and services.

This program offers two certifications: Facebook Certified Planning
Professional and Facebook Certified Buying Professional. According to
Facebook, there are more certifications in the works.

These two certifications are for digital marketers who work and manage
Facebook Pages
Facebook advertising.

  • Facebook Certified Planning Professional
    is awarded to professionals who are proficient in planning
    successful Facebook advertising campaigns.
  • Facebook Certified Buying Professional
    is awarded to professionals who are proficient in creating and buying Facebook advertising for maximum campaign

Each certification is valid for one year and has two exams. You can take
the exams in any order; however, Facebook recommends taking the exams in
the order listed on their website.

How to get started:
Learn more about
Facebook’s Certifications.

$150 for each exam


Market Motive Digital Marketing Certification Program

The Digital Marketing Certified Associate (DMCA) course helps you master
core marketing tenets like Search Engine Optimization (SEO), Social Media
Marketing, Pay-Per-Click (PPC), Web Analytics, and Content Marketing. In
addition to the 8 core modules in this Digital Marketing course, they offer
tool-based training on Google Adwords, Google Analytics, Facebook, Twitter
and YouTube.

Through Market Motive you can also take approved courses for the
Online Marketing Certified Professional (OMCP) Certification, one of the premier certifications for online marketing professionals.

How to get started:
Enroll online at Market Motive
for the certificate you want to earn.

An individual membership starts at $299 per month or $2,999 per year. For
the DMCA course, you can enroll for self-paced learning at $499 for 180
days of access or the online classroom flexipass for $999 for 90 days of


The Digital Marketing Institute’s Certified Digital Marketing

Courses include Digital Marketing, Digital & Social Selling, Strategy
and Planning, Social Media, Mobile Marketing and Search Marketing.

How to get started:
You can start by taking a
free digital diagnostic
and then
sign up for a course.

The price for the Professional Diploma in Digital Marketing is $1,995


Cornell University Digital Marketing Certificate Program

As a part of Cornell University’s online learning subsidiary, eCornell
offers one of the top online professional and executive development
programs in the world.

The program begins with an overview of the digital marketing landscape,
preparing you to implement proven frameworks, before going into
opportunities and strategies associated with leading digital marketing
channels. By the end of this program, you will be able to create an
integrated digital marketing plan based on your company’s priorities and

How to get started:
Learn more about
Cornell’s Digital Marketing Certification program.

Tuition for certificate programs ranges from $3,750 to $8,100.


Duke University Digital Media and Marketing Certificate Program

The online, self-paced Digital Media and Marketing Certificate is designed
for professionals looking to enhance their existing digital marketing
skills or pursue a new career in digital marketing. This program is
accessible anytime from any computer with an internet connection, and
students can determine the course schedule and set their own pace.

During the 12-month program, you will learn from industry-known authors,
speakers and consultants. Students can study the real-time curriculum
online, watch streaming video lessons, and learn the skills necessary to be
competitive online.

The program is comprised of 350 hours of online instruction and study time
that covers modules such as SEO, content marketing, social media, mobile
marketing, PPC, conversion optimization, web analytics, email marketing and
display advertising. Most of these modules will qualify students for an
Online Marketing Certified Professional (OMCP) designation
when other requirements are also met.

How to get started:
Learn more about
Duke’s Digital Media and Marketing Certificate program.

Tuition for this certificate program is $3,195.


YouTube certification

As video becomes a preferred content medium, it is important to have a
well-defined video content strategy. YouTube Certification will help you
how to create a YouTube channel,
how to grow it,
how to optimize it, and
how to monetize it. The certification is valid for one and half years or 18 months from the
date you pass your certification.

YouTube also offers company certifications so your organization can be a
YouTube-certified company. To be
company certified on YouTube, your organization must be a managed partner in good standing. This means
that 75% of YouTube-focused employees (employees who advise creators,
manage content or content rights on a creator’s behalf, or do other work on
YouTube as part of their job activities) pass any one of the four

How to get started:
Learn more about
how to become YouTube certified here.


GetResponse Digital Marketing Certification Program

GetResponse, an email marketing software company, offers 4 certificate courses to
expand your digital marketing expertise and showcase your skills to other

How to get started:
Learn more about
GetResponse Digital marketing Certificate Program here.

$199 per course


American Marketing Association (AMA) Digital Marketing

The AMA digital marketing certification program
covers in-demand topics
such as analytics, social media marketing, user experience (UX), search
engine optimization (SEO), digital advertising, email marketing and content

The exam is made up of 120 multiple-choice questions and takes two hours to

Like most other programs, you need to answer 80 percent of the questions
right to obtain your certificate. You can take the exam up to three times
within one year of purchase.

How to get started:

Review the skills you need to know

to pass the AMA PCM® Digital Marketing Certification exam and then
take the free practice exam (ama.org login required).

$249 for AMA members; $349 for non-AMA members

What digital marketing certifications should be included on this list, PR Daily readers?

Matthew Royse is a digital marketing director of

Forsythe Technology
, a global IT firm in Chicago. A version of this article originally
appeared on his blog,

Knowledge Enthusiast

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