Technology is constantly changing the way businesses operate. And while that’s a good thing, it can also be a bit tough for small business owners to keep up. But members of the online small business community know what it’s like to work with changing technology. Here are some tips they’ve shared for keeping up.
Learn How and Why to Build a Chatbot for Your Business
Some businesses could benefit from using chatbots for certain functions like customer service. But it’s important to understand how exactly to use the technology before getting started. Marcia Riefer Johnston shares the how and why in this Content Marketing Institute post.
Segment Your Audience to Chase Conversions
If you want to make more sales for your business, segmenting your audience using your CRM or similar tools can provide a major boost. In this Kissmetrics post, Anthony Capetola explains why you’re missing out if you’re not already segmenting your audience to increase conversions.
Make Use of Virtual Data Rooms
Protecting your data should be a top priority for pretty much every small business owner. And Virtual Data Rooms offer a unique opportunity to keep data safe in the cloud. Ivan Widjaya elaborates in this SMB CEO post.
Improve the Security of Your Small Business
Additionally, there are a number of other security methods you should consider to keep both your business’s physical and virtual property protected. Sage Singleton lists some of those methods in this post on the CorpNet blog.
Don’t Fall for These Online Marketing Shams
When hiring marketing agencies or professionals for your business, you need to be aware of some of the shams out there so you don’t end up wasting valuable time and resources. In this Strella Social Media post, Rachel Strella details some of the most common types of shams. And BizSugar members share thoughts on the post here.
Learn to Use SEO in the Machine Learning World
Machine learning can provide some major benefits to businesses. But it can also complicate things when it comes to SEO. Learn more about using SEO in the machine learning world in this Search Engine Journal post by Dave Davies.
Use These Lead Nurturing Emails
Through all the technological advances in recent years, email remains a powerful way for businesses to communicate with customers and prospects. If you’re looking to nurture leads by email, take a look at the examples in this SUCCESS Agency blog post by Mary Blackiston.
Prioritize Your Data Mining
With so much data out there for businesses to take in, it can be difficult to know where exactly to start. But having a strong starting point is paramount, as Stephen H. Yu outlines in this Target Marketing post. He also shares some tips for making informed data decisions.
Build Web Traffic with Pinterest
Social media platforms like Pinterest have had a major impact on how people communicate and how businesses market their products and services. For more tips on how you can use Pinterest to gain more traffic to your website or blog, check out this MyBlogU post by Ann Smarty.
Increase Engagement Using These Facebook Marketing Tips
Of course, Facebook is another social media platform that is evolving rapidly with new technology. To keep engagement high, check out these tips from Rebekah Radice. Then see what BizSugar members are saying about the post here.
If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: firstname.lastname@example.org.
Future Tech photo via Shutterstock
This article, “10 Tips for Using New Technology to Benefit Your Business” was first published on Small Business Trends