4 ways to maintain communication credibility

Writers know how easy it is to lose credibility. A single typo, misattribution, white lie or poorly executed joke can damage your reputation. Unfortunately, communicators carry this burden for the companies and clients they work for. A gaffe gone wild can produce cascading consequences well beyond your personal brand. There are many obvious ways to …

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30 jobs in the PR and marketing world

Who doesn’t love a fresh doughnut and a cup o’ joe to start the morning? For 80 years, Krispy Kreme has been helping its customers get their daily caffeine and sugar fix. Using a secret recipe he purchased, Vernon Rudolph opened the firstKrispy Kreme on July 13, 1937, in Winston-Salem, North Carolina. As popularity grew, …

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