5 PR stunts that piqued the imagination in 2017

2017 wasn’t the easiest year for a company to try to break through the noise. There were a few incredible exceptions. Everybody knows about the unorthodox launch of Apple’s iPhone X (including the insane semi-accidental “animoji” karaoke videos gone viral). State Street’s awesome traffic-stopping Fearless Girl statue was huge, creating returns for the bank worth $7.4 …

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The only way past is through it

In a recent interview with Gretchen Rubin of the Happiness Project, author Greer Hendricks hit the nail on the head when it comes to overcoming procrastination. When faced with a task she doesn’t feel like doing she reminds herself that “the only way past is through it.” This adage doesn’t apply to every task we’d rather …

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