Give your audience the gift of brevity

When it comes to presenting, less is definitely more. Many presenters spend a great deal of time crafting a speech packed with details intended to impress the audience. Unfortunately, most of that detail—no matter how scintillating—is forgotten by the time audience members return to their desks or cars. Think about the last business presentation you …

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How to avoid boring your audience

The first rule of many professions is: Do no harm. For content marketers, the first rule is: Do not—under any circumstances—bore your audience. This rule can be applied to any medium—blog posts, podcasts, video, etc.—that a business may use to educate its audience, and by proxy, market itself. While it takes experience and a keen …

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How to ask for PR links the right way

As PR efforts become increasingly digital, media mentions alone aren’t enough. As more clients and organizations seek to rank high on search engine results, PR pros—along with their marketing counterparts—must work to get both media mentions and links back to their websites. These links help build credibility with Google and other search engines, especially if …

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Storing leftovers

As the holidays approach many of us will be cooking more than we typically do. Some will serve elaborate meals to their families and guests. Much food will be consumed, but not all — and that means leftovers. We’ve written about leftover storage before, as well as tips for eliminating food waste but today I …

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