How to get your employees to generate content for you

You’re swamped. We understand. Communicators are too busy with the day-to-day essentials to cover everything of interest that’s going on at their organization. The good news is that employees engage better with content produced by their colleagues, anyway. These dual realities have merged to create one of the liveliest trends in contemporary communication: employee-generated content. What …

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3 lessons from McDonald’s vow of healthier kids’ fare

McDonald’s says it wants to get healthier. On Thursday, it announced an initiative to make healthier meals available for children worldwide. Today, we are announcing our new 2022 global #HappyMeal goals. Over the next several years, we’ll be focusing on nutrition criteria, simplifying ingredients, transparent nutrition information, recommended food groups and responsible marketing: https://t.co/zH5VYViyld pic.twitter.com/M4wIhDYXc3 …

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8 keys to create a more data-driven dream team

Communication pros who skillfully wield data are in prime position to succeed. Due to the rise in data journalism, reporters and editors often prefer article submissions supported by data. Internal expectations are increasing, too. “More and more businesses expect marketing and communications teams to make decisions and gather insights by analyzing the data they collect …

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